In recent years, a lot has changed in the way the search engines works. To increase the online traffic and achieve search optimization, domains play an important role. Domain names are user-friendly Internet addresses of websites that can be easily read by users. Root domains, the high level in domain hierarchy, generally have extensions such as .com, .org, .net, etc. For example, http://www.domain.com. The Sub-domains are a subset of the root domain and mostly precede the domain name. For example, http://subdomain.domain.com
In order to increase the online traffic, below are some tips that are super useful in positively impacting search engine optimizations and thus helping in the marketing of a particular product or service:
Brand name and Catchy keywords:
A suitable, popular, creative and unique domain name along with the perfect inclusion of a keyword in it is the most important factor while choosing a domain name. A keyword rich domain name helps in increasing the search engine rankings substantially.
However, search engines like Google and others now associate the brand name with the keyword, making the keyword-based searches slightly redundant.
These days, brand name matters more than the domain name. Furthermore, the domain name should follow the brand name as well for better rankings in the search engines. Use of good niche domains is vital for optimized search engine results.
Correct Use of Hyphens:
It is always advisable to separate a two-word domain name with a hyphen for better readability and higher rankings. Hyphens are good for multi-word URLs deeper within the site, but they are not so much beneficial for the actual domain nowadays.
Refrain choosing the exact-match domain:
Previously companies used to choose an exact-match domains for better SEO. Search engines like Google recently changed the strategy of moving the exact match domains to lower ranks due to poor-quality content. The safe and comfortable solution for this is to choose the brand name as the domain name and earn the benefit of navigational search.
Easy to remember domain name:
Selecting a domain name that is easy to remember, short and can be easily typed is the must. This will be especially helpful for the websites that rely on word of mouth publicity. The people can easily search such domain names.
Redirecting domains:
One of the common practices for search engine optimization is to buy the web pages for their links and their redirection to another site. This has been commonly done by the websites for increasing online traffic on their sites.
Avoid numbers:
It is always better to avoid numbers in a domain name as when someone hears your domain, they might be confused whether to spell the number or to use a numeral for the exact search results.
In present times of digital searches for almost everything, brand identity is absolutely the first priority. It includes much more than keywords, unlike the earlier time when everything was just dependent on the keyword search for SEO.